News, talk, opinions, tips and tricks. All in one place.
September 17th, 2010 | Andy Follow Andy
Nice article in the fall issue of Composites Manufacturing Magazine about VAST.
“Like other composites manufacturers in infrastructure, VAST is dogged by the liability-based, risk-adverse nature of the industry. ‘Any new material, whether green or not, has to go through a lot of work to convince customers that its product is truly going to look as great as they say and will be a solid foundation,’ says Vander Woude.”
“The company counteracts this resistance by beefing up its education efforts. They communicate results of of lab testing and real world installations in hopes of getting people over a fear of using new building materials. And Vander Woude thinks the escalation of ‘green’ importance plays right into the company’s hands. ‘It’s creating a counter-force that compels people to look more at new technologies, causing them to reach out and embrace new things,’ he says.”
No Comments »
No comments yet.